Traditional Indian laminate manufacturers use water-based (PVA) glue to bond decorative laminate to a substrate. It's cheap, easy, and widely available. It's also why your kitchen shutters look tired within 3-5 years.
Water-based glue is fundamentally incompatible with Indian conditions. During monsoons humidity crosses 90%. In kitchens and bathrooms it stays above 60% year-round. Water-based glue absorbs this moisture, softens, and loses grip. Edges lift. Bubbles appear near hinges. Corners peel.
PUR (Polyurethane Reactive) adhesive is chemically opposite. It's a moisture-curing polymer — it uses ambient humidity to complete polymerization. The wetter it gets, the stronger it becomes. This is why CriLam's PUR-bonded boards last 3× longer than water-based-glue equivalents.
The manufacturing challenge: PUR requires precision-controlled humidity and temperature during application, plus specialized equipment. The capital investment is significant, so few Indian factories offer it at scale. CriLam operates one of the largest PUR facilities in North India.
Field experience from CriLam installations across UP — hundreds of homes over the past decade — shows PUR-bonded boards holding firm with virtually zero bond failures. This is the track record that underwrites CriLam's 10-year written warranty.

